2221-15 Market Research Analyst

Determines the market for new products, develops advertising strategies and evaluates the best business sites for various types of commercial enterprise.

Skill Level:
The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:

• researches potential demand and market characteristics for new products
• collects and analyses population data and other statistical information
• reports on the findings of research activities
• composes advertising campaigns
• analyses data regarding consumer patterns
• interprets and predicts current and future consumer trends
• liaises with clients regarding their information needs
• isolates particular consumer markets for clients