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Identifies market opportunities and advises on the development, coordination and implementation of plans for the pricing and promotion of an organisation's products or services.
Skill Level:
The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.
Tasks Include:- supports business growth and development through the preparation and execution of marketing objectives, policies and programs
- undertakes and commissions market research to identify market opportunities for new and existing products and services
- evaluates the competitive environment and the positioning of existing products and services relative to their product life cycles
- advises on all elements of the marketing mix including products and services, pricing, advertising and sales promotion, selling and distribution channels
- prepares sales and marketing forecasts, assists executives in the preparation of divisional marketing plans, and coordinates marketing plans for overall business
- coordinates and participates in product development and management, through initial product concept and testing to ongoing monitoring of market success
- liaises with suppliers, customers and other agencies to ensure the organisation is well informed on changing market conditions and trends
- may evaluate and promote export opportunities and monitor associated trading conditions
Specialisations:
Product Manager
Sales Promotion Officer