Plans, develops, coordinates and implements programs of information dissemination to create an understanding and a favourable view of an organisation, its products, services and role in the community.
Skill Level:
The entry requirement for this occupation is a bachelor degree or higher qualification.
In some instances relevant experience is required in addition to the formal qualification.
Tasks Include:
plans and organises publicity campaigns and assigns tasks to researchers and publicity writers
prepares and controls the issue of news and press releases
commissions and obtains photographs and other illustrative material
appraises and revises material submitted by publicity writers, photographers, illustrators and others
selects written material, photographs and illustrations to create favourable publicity
undertakes and commissions public opinion research, analyses the findings and plans public relations campaigns
organises special exhibitions, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
represents organisations and arranges executive interviews with publicity media
attends business, social and other functions to promote the organisation
advises executives on the public relations implications of their policies, programs and practices
may coordinate and oversee the preparation of staff magazines and other internal communications
